The Banks Just Don't Get It!
A recent article in the Weekend Australian by Richard Gluyas talks about "Banks 'drowning' under rising tide of inquiries". It talks about the fact that there have been 39 industry probes launched since the financial crisis in 2009. The banks are worried about the commercial fallout that has already occurred and the potential "higher systemic risk" from the "outside world" of a Labor Party call for a royal commission. If our banking system is so good why does Australia keep having all these banking investigations?
There is no doubt that we need a strong banking sector for a strong, resilient economy but the banking fraternity have to ask themselves WHY do our governments keep launching reviews into the banking system; because the Australian public see inequities in the system, where the banks are making enormous profits yet the benefits to the Australian people who fund those profits is negligible.
How many businesses during the Global Financial Crisis had an implicit government guarantee behind them in case of failure? That's the public purse guaranteeing their future. And when official interest rates were falling, how many full basis points were passed on to their customers? Now I know that no one would have wanted our banks to fail and it would have been catastrophic for all Australians, but there doesn't seem to be any quid pro quo does there!
The banking industry in Australia is amongst the most successful in the world especially as far as the shareholders and senior executives are concerned, but therein lies the rub. Unless you are a shareholder you are likely not very impressed with the treatment you receive from your bank, especially if it is one of the larger institutions. Maybe it's that word 'institution' that says it all. How does an 'institution' connect with it's customers? Have the staff been too institutionalised? How do they foster a relationship that respects and benefits all parties? Are they just too big and too powerful to see the real and genuine daily struggles that an SME faces for example? Do they have any idea what it is like to put everything you have on the line when you sign that personal guarantee? Then, when things get a bit tough they change the goalposts of compliance so that the bars that need to be hurdled are ever increasing in height and difficulty.
It seems that there is a lack of understanding of their customers real needs. Does that suggest a lack of empathy, a lack of emotional intelligence on behalf of the banks? Maybe. Is there an element of we are more important than our customers and a condescending attitude that the public are the uninformed masses? Maybe. As discussed in Gluyas's article, an ex bank chief executive talks about the need for the banks to stand up for themselves and educate the uninformed. The more I examine the demeanour of the banks the more I see a sense of entitlement.
The banking industry in Australia will continue to be under the scrutiny of governments and industry bodies until such time as they can really work with their customers to benefit their business outcomes with a real and genuine attempt to see the relationship from the other side. The so-called 'uninformed masses' elect governments which is something that the banks need to remember. Put aside the ego and the sense of entitlement and really provide a service that resonates with your customers.
Rethink your business thinking.
Human capital and innovation are the source of all long term economic success
Ros O'Connor





No one person has all the answers. A collective of ideas will always have a better chance of success





