If 'caring capitalism' is to be a real goal, businesses need to focus as a priority, on their human capital
If we take a step back from the overall premise of the term 'caring capitalism', that Helen Trinca spoke of in the Weekend Australian 4/5 February, in her article about the Federal Treasurer's essay regarding the rebirth of Australian capitalism, and break it down into those 2 words, historically for the most part, they have been mutually exclusive and never the twain shall meet.
However, under the microscope of current generational ideals this doesn't measure up and that word 'caring' is no longer an idealistic vision that is spoken to but not really considered.
No more 'we need to be seen to be doing the right thing', but in reality nothing is done. How many reports and investigations have been commissioned where the final analysis has pages of recommendations suggested, but then nothing changes?
A shift in attitudes, that is already being driven by society's younger cohort, needs to become the norm, with some re thinking about the way business goes about their business and actually doing it.
If 'caring capitalism' is to be a real goal, businesses need to focus as a priority, on their human capital, their people, and display to them that your business has an authentic purpose, that is generated in a way that showcases real values and purpose. People and profits, hand in hand.
Human capital and innovation are the source of all long term economic success - thinkingdna.com.au
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